Located in Chateaubourg, in Brittany (France), MEDRIA is a specialist company in the development of monitoring and control tools for bovine health. The company designs, manufactures and sells sensors and related computing devices (such as Vel’Phone, HeatPhone, FeedPhone and San’Phone services), to be used in farms, worldwide.
On the 14th of October, 2016, the purchase of MEDRIA company was officially recorded, according to a partnership agreement between the following companies:

itk, an international leader in decision-making tools dedicated so far to vegetal production, sees in the MEDRIA offer an interesting complementarity as for livestock breeding industry. « Our technologic know-how and our network of partners in R&D will assist the innovation process of MEDRIA » (Eric Jallas, itk President).

CCPA Group, a recognized specialist in animal nutrition and health worldwide, sees in this strategic partnership the opportunity to develop innovative measure tools in order to increase farm efficiency and profitability. « Precision livestock farming is a strategic issue to drive more added value to the farmers and to our clients in the livestock sector  » (Erwan Gilet, CCPA Group Director).


Seenergi Group, grouping of 5 French regional leaders in dairy consulting and historical distributors of MEDRIA, sees in this project the possibility to take part to the development of new services for farmers. « Our skills in the field of animal health, nutrition and reproduction will support the R&D of MEDRIA » (Thierry Hulmer, Seenergi Group President).

Sofiprotéol, AVRIL Group subsidiary, assists companies from agro-industrial and agrifood sectors through financing solutions tailored to each situation.  « The acquisition of  MEDRIA by the consortium is an opportunity to support the innovation and development of a digital agriculture to drive the competitiveness of livestock breeding sector » (Michel Boucly, Sofiprotéol Managing Directorl).


Through the complementarity between the partners, as for the business activities, the skills and the geographical areas, the shared ambition for MEDRIA is to bring new solutions of data analysis which will enable to improve technical and economic efficiency of farms, across the world.

The shareholders of MEDRIA (From left to right: Cyril MELIN, Sofiprotéol ; Erwan GILET, CCPA Group ; Philippe ROYER and Thierry HULMER, Seenergi Group, Eric JALLAS, itk)

Key dates

2003

2003

The project thermobolus winner of the competition of the Anvar category emergence.

2004

2004

Creation of the SARL MEDRIA.

2005

2005

First wired sensor positioned on an animal.

The thermobolus project winner of the competition of the Anvar development category.

2007

2007

Marketing of the first service Vel’Phone 1st sale: Space 2006.

Amélis, first Distributor enters the capital of MEDRIA.

2010

2010

Commercialization of the HeatPhone service and the first cloud monitoring platform in breeding: DWS.

2013

2013

Launching the SmartDWS application.

2014

2014

Moving to Châteaubourg’s new premises.

Moving to Châteaubourg’s new premises.

2015

2015

Launch of the Red Range Using LoRa technology.

2016

2016

Assignment plan and allocation of the company to the itk / CCPA / Seenergi consortium.

Creation of New Medria.